On the 29 April 2005, a ban was introduced on the external advertising of free drinks, multiple drinks and/or discounted liquor at all licensed premises in Queensland.
The ban aims to curb inappropriate behaviour associated with alcohol use and in particular, binge drinking which dramatically increases the risk and incidence of injury, assault, public disorder, and other problems.
Extreme discounts, free drink promotions and other drink promotions targeting young people perpetuate a culture of binge drinking. The practice is usually driven by one or two licensees in a locality with others then being driven by competitive pressures to follow.
The following are examples of what must not be advertised external to the licensed premises or the premises to which the permittee's permit relates:
This only applies where there is consumption of the alcohol on the licensed premises or premises to which the permit relates and does not apply to bottle shops.
Advertising of discounted drinks and/or drink promotions may still occur inside the premises, but only if it is not visible or audible to a person who is outside the premises.
Holders of an on-premises (meals) licence may display the liquor list with the selling price of the liquor, but they must comply with the other advertising prohibitions set out in section 148B of the Liquor Act 1992. Therefore the liquor list must not advertise free drinks, multiple drinks or drink promotions.
Licensees who breach the advertising ban may be fined up to $7500.
For more information, download the drink promotions ban fact sheet (PDF 92.2kb); download the Alcohol Beverages Advertising Code (PDF 88kb) or contact the Liquor Licensing Division.
The Australian Alcohol Guidelines referred to in the Alcohol Beverages Advertising Code is published by The National Health and Medical Research Council.
Last updated 18 April 2007.
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© The State of Queensland (Queensland Treasury) 2007.